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Monday, March 25, 2013

Interview with RE/MAX New England re Energy Efficeint Houses and Sustainability



           How long have you been with RE/MAX?  How long have you been a REALTOR?  How long have you been the Chief of Energy Solutions at RE/MAX Leading Edge?

I joined RE/MAX Heritage in January of 2012 after spending 12 years with another firm. I jumped on board with REMAX Heritage and the broker-owners Linda O’Koniewski, Eileen Hamblin, and Steve Chuha primarily because it was clear that they are a forward thinking partnership and extremely supportive of their agents and their communities. Their willingness to think creatively stands out in the real estate industry. When I joined Heritage at the beginning of 2012 we agreed that I would take the title of Chief of Energy Solutions at that time. It was immediately apparent that they are committed to being industry vanguards for energy sustainability and were willing to put resources towards innovative and solution oriented ideas. I can’t express how grateful I am that they gave me this opportunity.

At the end of 2012, we merged with RE/MAX Leading Edge and Paul Mydelski. Paul has joined the ownership team with an equal commitment to ensuring that RE/MAX Leading Edge continues to be a responsible partner with the communities we serve. Now I have the opportunity to bring my mix of energy management expertise and my 13 years of real estate experience to over 180 agents and twelve communities in the Greater Boston area. I could not have chosen to partner with a better group of broker-owners at a better time.

          Why is home energy and efficiency important to you?

I want to be part of the solution, and increasing the energy performance of residential homes and commercial buildings in our region is the best place for me to participate. We use more energy per household in New England than any other part of the country and we pay some of the highest utility rates. From my energy management experience I often refer to the energy stress triangle in our region, stress on the rate-payer (homeowners and business owners that pay those high utility bills), the environment, and the regional energy grids is significant here in New England; energy efficiency is one of the few solutions that relieves stress on all three points of the triangle.

          Why should home buyers and sellers be aware of the “green” movement?

That’s a great question. The answer, to me, is really about gaining control of the operating costs of your home or business as well as lowering your energy consumption which lowers your carbon footprint and relieves stress on the regional energy grids. As we lower demand for power in our region, the price we pay for energy drops. That’s the kind of recurring cycle that can help everyone in our region. Also green/sustainable building practices bring other pluses to the equation besides just energy efficiency. These include building healthy homes, sustainable construction materials, recycling and disposal of debris, and proper site management in new construction that can take advantage of the best practices in water and energy management.
I’d like to make a few comments about the “green” movement, however. What is referred to as the green movement goes back to the 70’s.  Personally, I can support many of the initiatives of that movement, but sustainability, the issue I am truly interested in, was only one bullet point in that movement. I understand that not everyone in the real estate community in our region is supportive of the total package of the “green” movement as it was originally conceived. It is unfortunate that there is a segment of our population that is turned off by the concept of “green.” This is why I prefer talking to my clients first about gaining control of the energy operating costs of their home or business.

          What are you most proud of with your business?

            I am very proud to be a member of the RE/MAX Leading Edge team. Moving from my former 
            firm was one of the best professional decisions that I have ever made.

            I am proud that I have the opportunity to make a difference with one of the most difficult      
            questions  that we face today; how we use energy.

            I know that my family is able to experience a sense of pride in what I have done with my work and 
            the commitment I have made to being part of the energy solution.

          Where do you see the “green” movement in MA and your business in 5 years?

Massachusetts is at the leading edge of energy efficiency in this country. The legislation, initiatives, and incentives recently passed (and in the works) in the Commonwealth will change the skills real estate agents need to serve buyers and sellers of property in our region.

In 5 years, my plan is to be the guy that everyone consults about buying or selling a high performance home.

          What advice do you have for other agents?

            Get your NAR Green Certification. Despite the fact that it is rigorous, and that it does not count 
            for CE credits in Massachusetts (this needs to be changed), it is well worth doing. Because of 
            my energy management background, I see that this emerging market in Massachusetts is about 
            to explode forward. I truly believe getting the NAR Green Certification will make a big difference 
            to your business in the near future.

Feel free to reach out to me if you are a REALTOR suffering from “green fear”-- I can probably help get you through it!

Sunday, March 17, 2013

What to expect from a home energy assessment...

For a short video on what to expect at a home energy assessment watch our short video with guest Travis Estes of Next Step Living at: http://www.youtube.com/watch?v=8wmJCDAgEgE

To sign up on line for a home energy assessment with NSL go to: http://nextstepliving.com/rle


Friday, March 1, 2013

Impact Study of Energy Efficient Homes on 2012 MA RE Market




Energy Efficiency, Utility Costs, and High Performance Homes Study
2012 Massachusetts Residential Real Estate Marketplace impact Study Released

Winchester, MA, February 28, 2013 – The Study of Energy Efficiency, Utility Costs, and High Performance Homes on the Massachusetts Residential Real Estate Marketplace 2012 by Craig Foley, Chief of Energy Solutions at RE/MAX Leading Edge and a Managing Partner of inCharge Energy, has been released. The study is the first of its kind in Massachusetts and analyzes home sales data of high performance homes and their effect on the Massachusetts real estate marketplace.  This study of the emerging high performance home market will have industry-wide ramifications and will serve as a base line marker for future studies.

Study findings indicate that:
·         Buyers paid a premium of $11 per sq. ft. for houses heated with natural gas versus homes heated with oil within the RE/MAX Leading Edge market territories.
·         Natural gas heated homes sold after less market time than those heated with oil.
·         Homes heated with natural gas sold at a higher percentage of the list price than homes heated with oil.
·         Converting from oil to natural gas to heat Massachusetts homes both reduces the carbon emissions of an average home by 1-2 tons, and reduces utility bills by an estimated $1500 for the 2012-13 heating season. Additionally, this conversion raised the market value of a 2000 sq. ft. home by $22,000 in 2012 in the RE/MAX Leading Edge market areas.

The study found that buying tendencies in the Greater Boston area reflected concern about homes whose operating costs and utility expenses were higher than the norm. It also looked at “green” fields data recently added to the regional MLS.

Findings revealed that:

·         Green certified homes and condos sales became an emerging market in the state in 2012; 50 condos and 61 single-family green certified homes sold in Massachusetts, according to MLS PIN data, in 2012. In 2011, there were no sales of green condos and single-family listings statewide according to MLS PIN data.
·         Regional breakdowns within Massachusetts revealed “hotspots” of green certified building.

The study also indicated that the real estate industry has an opportunity to prepare itself for this emerging market, and that challenges within the real estate industry need to be addressed to better serve both buyers and sellers of high performance homes.

·         There is a lack of adequately educated industry professionals to serve high performance properties. Currently there are 0 green certified appraisers in Massachusetts (according to the Appraisal Institute) and only 0.5% of realtors nationally carry the National Association of Realtors (NAR) GREEN Certification, and that underwriters are not aware of the lower annual operating costs of these type of properties and the effect on their market value.
·         The regional Multiple Listing Service has opportunities to improve the “green fields” data they added in 2009-2010 and better educate real estate brokers and salespeople on their usage.

The real estate industry has a unique opportunity to help bring the benefits of high performance homes to consumers. For realtors and brokerages that invest in educating themselves on these initiatives, there is an opportunity for those brokerages to separate themselves from the competition as well as increase customer loyalty to their brand.

 “We feel that, as the market share of energy efficient homes increases in Massachusetts, the value of green buildings will rise, while the value of low performance homes will drop,” says study author Craig Foley. “The real estate industry has a great opportunity to serve its clients and communities better, and is uniquely positioned to bring the benefits of energy efficiency improvements to homeowners. I am pleased to be part of a RE/MAX Leading Edge team that is deeply committed to this emerging market.”

Eileen Hamblin, one of the four partners that make up the ownership group of RE/MAX Leading Edge says, “We pride ourselves on being at the cutting edge of our industry and we are excited to be leaders in this movement as well.”

“We are pleased to have professionals like Craig Foley in our in our company who can be valuable resources to homeowners, other agents and their buyers and sellers,” says partner Paul Mydelski.