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Wednesday, April 15, 2015

Energy Efficiency and your Realtor



At the time of this writing, I just came from a hearing at the Massachusetts Statehouse in which Acting Commissioner of the MA DOER, Dan Burgess, called energy efficiency the “first fuel” in the commonwealth. His comment is indicative of the belief that energy-efficiency policy is one of the few solutions that lower stress not only on New England’s ratepayers, but also on the power grid as well as the environment.

Unlike other “fuels” energy efficiency does not have a furnace that burns, or even a utility meter and breaker panel box. Energy efficiency is invisible for most people; in fact, it is only present in its absence – as when your utility bills drop. For that reason it has been hard for the average residential real estate agent to effectively communicate energy efficiency benefits to clients.

Consumer demand for energy efficient homes is rising, however. A recent survey released by the Demand Institute stated that the largest “satisfaction gap” determined that the largest unmet housing concern in the U.S. was energy efficiency[1]. There is also no question that home buyers here in the Northeast, which has the unfortunate combination high utility costs coupled with homeowners that use large amounts of power to heat, light, and cool their home.



The central question is should a home seller that has invested in energy efficiency improvements be able to capitalize with increased equity at the point of sale? The answer is absolutely. The caveat is that you MUST find the real estate agent that knows the contributory value of the improvements as well as how to market them to potential buyers.


[1] http://www.triplepundit.com/2015/01/poll-energy-efficiency-americans-no-1-housing-concern

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